Tipperary Equestrian has GOT PINK
2013-10-02 12:00:00 AM
It’s no coincidence that Caitlin McConnell has her first breast health appointment at Women’s College Hospital this fall.
The marketing manager of Tipperary Equestrian lost her mother to breast cancer 10 years ago; this summer, she helped to orchestrate a partnership with Women’s College Hospital that will see the hospital’s breast cancer research program receive five per cent of the proceeds of every Tipperary GOT PINK product sold between June 1 and October 31. Founded more than 30 years ago, King City’s Tipperary is a leading provider of protective equipment — helmets and body protectors — for the world’s equestrian and rodeo industries.
“There’s no other hospital in Canada that has such a great history of breast cancer research and care,” says Caitlin, citing in particular the work of Dr. Steven Narod, head of Women’s College Hospital’s Familial Breast Cancer Research Unit and a member of the team that discovered the BRCA genes.
Women’s College Hospital was selected as beneficiary of the Tipperary ‘GOT PINK?’ Campaign by staff who realized they were all touched in some way by the disease.
“I am very excited that we have been able to develop a product that I think will provide an opportunity to give back to finding a cure for breast cancer,” says Tipperary President and CEO David Anderson, whose mother just celebrated five years breast cancer-free.
“This partnership gives us all hope,” says Caitlin, “that we will make a difference to women in the future.”