Welcoming Natasha Koifman to Our Board

We sat down with new board member Natasha Koifman, founder of NKPR, an international PR, marketing and digital agency built on the power of storytelling with purpose. From championing meaningful causes to amplifying voices that drive real change, she shares what inspired her to join Women’s College Hospital Foundation’s board of directors and why advancing women’s health equity is both a professional and personal commitment.

Can you tell us about your professional background? What inspired you to join the WCHF Board?

In 2002 I founded NKPR, a full-service international PR, marketing and digital agency to combine my two passions: sharing stories of substance and championing important causes. We represent over 40 diverse national and international brands in a variety of categories including real estate, fashion, lifestyle, finance, technology and retail.

At the core of everything I do is storytelling with purpose: helping voices be heard, movements gain momentum, and ideas become action. What drew me to the Women’s College Hospital Foundation was its unwavering commitment to women’s health, equity, and innovation. I have firsthand experience in navigating systems that weren’t designed with women in mind. Being part of a foundation that is actively working to institute real systemic change felt both aligned and necessary. Joining the Board was an opportunity to contribute not just professionally, but personally, to an institution that is courageously changing the future of healthcare.

What are some of the top priorities in healthcare and women’s equity that are important to you personally, and that you hope to help advance through your involvement as a board member?

Too often, women’s health is underfunded, under-researched, and misunderstood. That gap has real consequences. Anecdotally, many women I know are navigating their own health journeys and are feeling frustrated by lack of support, advocacy and visibility. When women are at the decision-making tables, outcomes improve – not just for women, but for entire communities. Through my involvement as a Board Member, I hope to help elevate these priorities and ensure they remain front and centre by utilizing my network and resources to help raise awareness and increase funding.

In your view, what is the role and value of philanthropy for a hospital?

Philanthropy is more than funding. It allows hospitals to think boldly, move faster, and innovate beyond limitations. It fuels research, supports trailblazing programs, and enables care that is proactive rather than reactive.

But just as importantly, philanthropy builds community. It gives people a way to participate in change, to stand behind values they believe in, and to invest in a future that’s more equitable and compassionate. For a hospital like Women’s College Hospital, philanthropy is essential to continuing its leadership in reimagining what healthcare can and should look like for women and marginalized communities.

What excites you most about the year ahead with Women’s College Hospital Foundation?

What excites me most is the timing…there is a feeling that people want change, and they want it now. It feels like a great privilege to be a part of an incredible group of leaders to spark dialogue, movement and systemic change. The time is now for a spotlight to be lit on Women’s College Hospital – around its leadership, its research, and its impact. The conversations are evolving, the community is growing, and the sense of possibility is real.

Wearing my PR hat, I’m also excited about the opportunity to bring new voices into the Foundation’s orbit, to engage audiences who may not yet realize how deeply women’s health affects every part of our society. This is a year to amplify impact, deepen relationships, and continue building a strong, visible platform for women’s healthcare advocacy.

What impact do you hope to make through your involvement with the Board of Directors?

I firmly believe that our role as humans is to leave the world a better place than when we came into it. I hope to be a connector, an advocate, and a champion. Someone who helps open doors, spark meaningful dialogue, and broaden the Foundation’s reach. My goal is to help strengthen the bridge between the hospital and the wider community: business leaders, creatives, philanthropists, and next generation changemakers. I want my involvement to contribute to lasting impact: more awareness, more support, and more progress for women’s health.